Building companies
that create lasting impact
Ashwin Govind
Managing Director · WeDist
Founder · Investor
A country head who turns vendors into ecosystems.
An experienced Country Head with a demonstrated history of working in the information technology and services industry — skilled in negotiation, sales, sales management, and general management.
As Managing Director of WeDist, Ashwin leads a next-gen distributor that serves as the vital link for a continuous flow of technology solutions and services — connecting leading global vendors to resellers, traders, system integrators, and service providers across the Middle East and Africa.
- 15+
- Years in IT distribution
- 3000+
- Projects delivered across regions
- MEA
- Middle East & Africa reach
- 2021
- Founded WeDist
Fifteen years across distribution, sales, and leadership.
- Aug 2021 — PresentCurrent
Managing Director
WeDist
Doha, Qatar
Leading a next-gen IT distributor bridging global technology vendors with the MEA channel — across resellers, integrators, and service providers.
- Feb 2025 — PresentCurrent
Country Sales Manager
Digifort Global
Doha, Qatar
Driving country sales for a globally recognized Video Management System (VMS) provider.
- Dec 2012 — Aug 2021
Country Head
SNB Group
Doha, Qatar
Led a value-added technology distributor focused on data storage, security surveillance, networking, and backup — with reach across the Middle East, Africa, and India.
- Dec 2011 — Dec 2012
Sales Consultant
Aljabor Business Systems
Qatar
Specialist sales consulting across business technology systems.
- Nov 2010 — Nov 2011
Production Supervisor
QICC — A Nexans Company
Doha, Qatar
Supervised operations for an electrical and electronics manufacturing leader operating across nine countries.
What I bring to the table.
Negotiation
Structuring deals that hold their value and build lasting vendor and partner trust.
Sales Leadership
Sales management and strategy that scale revenue across diverse, fast-moving markets.
Distribution Strategy
Connecting global technology vendors to the MEA channel as a value-added distributor.
Team Building
A team player at heart — building the people and culture behind every milestone.
General Management
Director-level leadership across operations, growth, and country-wide go-to-market.
Digital Marketing
Certified in the Fundamentals of Digital Marketing by Google.
Building the future of technology distribution — together.
Whether you're a global vendor seeking regional reach or a partner ready to grow, I'd love to start a conversation.
